Selli AG joins the Etops Group

Cham/Switzerland | July 15 2024, — The integration of Selli AG into the Etops Group enhances Etops' offerings with an advanced AI solution and comprehensive services designed to optimize sales processes in customer acquisition and development. This merger marks a significant step forward in Etops Group's growth strategy.

Selli's brand will continue to operate under the Etops Group AG, maintaining its focus on the banking, private banking, and insurance sectors. The services of both companies complement each other perfectly, and with the new solutions, Selli’s expertise in artificial intelligence and sales processes for the banking and insurance industries, the Etops Group can access new segments and products.

Pius Stucki, CEO of the Etops Group, emphasized, “Our goal is to become the leading provider of SaaS products in WealthTech. By merging, we combine industry experience, AI expertise, and cutting-edge technology to better support our clients.”

Almir Adrovic, Chief Business Officer of Selli AG, added: "This merger is a win-win situation for everyone involved. Together, we are developing the next generation of sales intelligence in WealthTech and leveraging synergies for market penetration."

Etops' solutions for wealth analysis and portfolio management offer an end-to-end SaaS product for portfolio management and analysis, reporting, fee management and billing, as well as client relationship management. Selli's offerings reinforces Etops' publicly stated commitment to providing a next-generation platform.

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