Cham/Switzerland | May 04, 2026 — Etops, a leading pan European provider of wealth and asset management technology, today announced two strategic additions to its sales leadership: Luis Ugedo and Oliver Thommen have been appointed as Managing Directors, EMEA Sales, with immediate effect. Both will jointly drive the next phase of growth across the region.
With this simultaneous double appointment, Etops underlines the strategic importance of Europe and the Middle East as growth regions going forward. Each brings extensive experience in international WealthTech sales and established networks across European
wealth and asset management. They jointly lead customer acquisition and strategic account development across Europe and the Middle East, with particular focus on Italy, Spain, the UK and the Gulf States.
Luis Ugedo and Oliver Thommen Appointed Managing Directors, EMEA Sales
Both bring years of sales leadership in the WealthTech sector and established networks across European wealth and asset management. Luis Ugedo and Oliver Thommen previously served on the board and the operative management of Masttro Switzerland, where they built deep expertise in serving the wealth technology market. Luis focuses on market development across Southern Europe, particularly the Iberian Peninsula and the Gulf states, while Oliver brings a strong track record across the UK and Italy, with a focus on institutional clients in the broader European market. Together they build Etops’ position as a trusted partner for private banks, family offices, and asset managers across the region.
“Etops delivers the substance institutional wealth management clients expect, robust, purpose-built technology and expert-led managed services, with the agility the industry now demands. Where complexity requires seasoned professionals leveraging the most advanced tools available, that combination will define the future of wealth and asset management technical infrastructure.” said Luis Ugedo. “I am looking forward to actively shaping the next chapter of growth for Etops.
“Etops has built an impressive product offering tailored to the needs of family offices, wealth managers, asset managers, and banks,” said Oliver Thommen. “Combined with its strong track record serving institutional clients and a very experienced BPO team, this creates a unique value proposition in the market. The opportunity to help shape the next stage of that growth and the exceptional team at Etops was the decisive reason for me to come on board.”
A clear commitment to Europe and Middle East
“With Luis and Oliver we are gaining two highly regarded industry experts with a deep understanding of our clients’ needs and strong networks across the target markets,” said Pius Stucki, Group CEO of Etops. “Bringing both on board at the same time is a clear signal: Europe and Middle East are strategic growth regions for us in the years to come, and we are investing accordingly.”
The appointments are part of a broader investment by Etops in its international go-to-market organization. The company continues to expand its presence across Europe and Middle East, further strengthening its position as a leading pan-European WealthTech provider.
About Etops | Etops is a pan-European consolidator for wealth and asset management technology. With more than 300 dedicated professionals Etops serves over 2,000 clients across the full spectrum of financial services, including banks, wealth and asset managers, independent advisors, and insurance firms in Germany, Switzerland, and other continental European markets. Etops offers modular, end-to-end technology solutions that span the entire wealth and asset management value chain, enabling clients to enhance customer experiences and optimize their core processes.
Contact
Fitore Miftari, Group Marketing Director, +41 78 677 96 65, fitore.miftari@etops.com
