Last year the Etops Group was relaunched, with one goal in mind: consolidating a highly fragmented WealthTech market across Europe. Etops came together as a group, formed by a multitude of entities with a historically strong foundation and a combined experience of more than 40 years within the industry. Each one of them, a top player in their own right, with first-class products. Launching the newly formed Etops Group went far beyond a visual overhaul. We established a clear, consistent story around our ecosystem of products and ensured that this story resonates across different markets, client groups, and product areas.
The group launched with a product-ecosystem of 16 products targeting Family Offices, Wealth Managers, Asset Managers, Financial Advisors, Private Banks, Insurances and Developers. Aligning the messaging, strengthening the international presence and creating clarity around our end-to-end WealthTech ecosystem was a challenging task we were facing. Another focus for us in marketing was rapid growth and creating a foundation capable of supporting that reality.
Being able to manage such a big brand launch and merger successfully wouldn’t have been possible without all the departments at Etops. From the Product Teams, UX/UI Teams to Sales, Customer Support and all the way up to our leadership, everyone was working together with one vision in mind: the Etops Group a Pan-European Market Leader.
The WealthBriefing Awards are our industries most valued recognition. Receiving the Swiss Award in the category International Marketing Campaign & Team demonstrates that our approach didn’t just work internally, it also stood out within the broader industry.
We at Etops are honored that our story is impactful, clear, and aligned with what the market values: innovation, trust, and a truly end-to-end offering in wealth and asset management technology.
Receiving this award encourages us to continue evolving and refining our brand. The transformation we began last year is only the beginning. We will continue to build campaigns that highlight the value of our products and services and shaping a brand experience that reflects the quality and depth of the Etops ecosystem.
