The largest handover of wealth in modern history is already underway. Over the next 20 years, trillions will move from older generations to their heirs: reshaping the way wealth managers, private banks, and family offices serve clients. In the U.S. alone, Cerulli Associates projects $84.4 trillion will be transferred by 2045, with $72.6 trillion going to heirs and $11.9 trillion to charities. This figure is staggering, but the trend is not confined to America. Across Europe and Switzerland, aging populations, cross-border families, and changing expectations of younger generations make the wealth transfer just as critical.

Why this matters in Switzerland and Europe

Switzerland is a global hub for wealth management. Families often hold assets across multiple jurisdictions, with heirs living abroad. This creates complex questions of tax residency, inheritance laws, and regulatory reporting. Wealth managers here are not only preserving capital but also orchestrating multi-jurisdiction wealth transfers: a task that will intensify as the generational shift accelerates.

 

What next-gen inheritors expect

The upcoming generation of heirs brings new priorities.

 

They expect:

 

 

 

 

These expectations apply whether wealth is transferred in Zurich, London, or New York.

 

 Key actions for wealth managers

 

1.Engage heirs early: Build relationships before the transfer takes place, with education and joint family planning.

 

2.Simplify cross-border operations: Onboarding, compliance, and reporting must adapt seamlessly to multi-country realities.

 

3.Invest in modern reporting: Next-gen clients want clarity and personalization: not static reports.

 

Technology as an enabler

Meeting these expectations requires more than personal advice. It requires a platform that can integrate data across jurisdictions, deliver personalized insights, and adapt as regulations evolve.

 

As the new generation grew up with technology and is generally more tech-savvy, there are expectations to be upheld also in the way their wealth is being managed. There are plenty of tools that help support wealth managers, family offices and asset managers today, such as etops Wealth Discovery. By consolidating client portfolios, streamlining reporting, and providing flexibility for multi-generational servicing, they enable firms to meet client demands today, and stay ready for tomorrow.

 

Next Steps

 

The Great Wealth Transfer is global, and Switzerland sits at the center of it. Firms that prepare now, by combining trusted advice with robust technology, will secure relationships across generations. Those that don’t risk watching assets and heirs move elsewhere.

 

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